It’s no secret that TV news is a bit of a babe game, particularly during prime-time broadcasts. CNN’s Linzie Janis, CNBC’s Erin Burnett and various Fox anchors such as Megyn Kelly, Jenna Lee, Erin Friel and Liz Claman, among others, have all received as much-more, in some cases- attention for their good looks as their business reporting.
They’re just as often criticized-in a 2008 Vanity Fair writeup on TV news’ Biz Babe Battle a source was quoted as saying: “On the floor of the N.Y.S.E., the Fox women are referred to as ‘the Foxtrots,’ …[because] ‘they trot around the floor in unbelievably unprofessional clothing.'”
And while Salon.com called the addition of bombshell anchors to the nightly news Subprime Time, a new study from Indiana University sheds some new light on just who and what should be doing business reporting.
To test viewers, a broadcast journalist “was dressed in a tight-fitting dark blue jacket and skirt that accented her waist-to-hip ratio,” for one of two versions of a taped newscast. “She also wore bright red lipstick and a necklace.” For the second she wore “a shapeless and loose-fitting dark blue jacket and skirt,” and no makeup. Test subjects were quizzed on their impression of the reporter and their retention of the newscast.
While attractive anchors may boost ratings-surely their shining, welcoming faces and hourglass figures effectively entice channel-surfers to stop dead in their tracks-the shocking new findings say that those same plumped lips, glossy locks and tight sweaters may keep male viewers from actually retaining the information they so perkily present.
That’s’s right, researchers Maria Elizabeth Grabe and profil instagram cewe seksi Leila Samson report that, for men, “emphasis on the sexual attractiveness of female news anchors distracts from memory formation for news content.”
Thing woman has known since dawn of time moment: Sexy Girl=Addled Brain.
While I have to admit there was no lighting bolt moment for me upon reading these findings, further analysis did. You see, the researchers found the opposite to be true for female viewers.
Female test subjects were shown to have “encoded more news information presented by the sexualized than unsexualized anchor condition.” But why? While on the surface we’re quick to judge these “hot girls,” is it possible that we subconsciously pair credibility with sexual attractiveness? Sex expert Dr. Laura Berman, host of the new OWN program In The Bedroom has a theory:
“It’s a lot like something I heard recently from a group of thirteen-year-old girls who said, ‘The girls who are the most popular with the girls are the ones who are the most popular with the boys.’ Maybe we’re all still thirteen-year-old girls-and the sexually attractive, well put-together woman on the screen is the equivalent of that same popular girl.” We want to relate to her, and so we pay attention.
Berman points to studies linking attractiveness to better job prospects and salary increases as evidence of the perception of better-looking people as more intelligent and reliable, and aptly sums up the research’s findings of girl-on-girl newscasters. “It makes sense. A woman sitting at home sees a smart, articulate, and attractive woman, she wants to connect with her, she trusts her.”
When asked about women’s’ inattentiveness to the less-sexualized female test-caster, her response is just as clear: we want to take advice from women we want to relate to, and for most of us, we’d rather relate to an attractive woman then one who’s decidedly less-than. Are we judging the unattractive woman as sloppy and less credible?
Berman’s take: Yes. “But it’s less about women judging other women, and more about women judging themselves.”
You heard it here first, folks. While we may gripe and groan about the sexualization of these TV news anchors or trash talk Kelly’s credibility for stripping down in GQ, the truth is that attractive-no, sexy-anchors are good for women-at least when it comes to actually learning something from FOX News.
Seif Sel is a highly decorated writer of various sexy woman articles and different press releases. he has uplifted honesty in his work, may it be a product to sell or a service to be rendered. He reveals the truth in every product so people may know of it.